Sports Marketer Releases Book, “Put Fans in Stands!”
Culled from 20+ years’ experience in driving attendance and revenues for sports and special events, international sports marketing veteran, Margy Lang, recently released her first book.
Put Fans in Stands feature ten essential marketing tactics to not only put fans in stands but also to drive revenues. The book is useful for event owners, promoters, colleges and universities and sports leagues.
“The face of sports marketing and promotion has dramatically changed as fans have options to experience sports not only in person but remotely — often far removed from the venue. Sports event owners as well as colleges and universities are challenged to make the sports event more attractive to attend. No longer are sports events just about sports but now more about the experience!”
Case studies, tips and resources are introduced to educate the reader to well-developed tactics and impactful marketing strategy. Lang refers to the current marketing trends and practices as “Living in the Age of Recommendation” where prospective fans can become lifelong fans with some coaxing, personalized messaging, and the opportunity to share their experience with community and followers.
Put Fans in Stands was first published in September 2015 and quickly climbed to #1 best seller status, twice. You can buy it at http://www.amazon.com/dp/B011D8ZU1G