Sportive provides clients with marketplace solutions using sport as the problem solver. When sports marketing doesn't work, as we have seen in numerous instances, it's usually because the marketing company did not match the corporate goals to benefits gained in a sport marketing situation. In other words, let Sportive serve as the catalyst for matching your property or product with a specific sport.

Starting with a strategy, evolving into a work plan, activating the plan and finishing with the use of a
variety of evaluation tools, Sportive offers its clients a positive impact to their bottom line through:

Market strategy development
At Sportive we create wining marketing strategies and plans. Our experience in the development of strategies includes building comprehensive plans, including competitor analyses, ambush marketing perspectives, and global marketing tools.

Sport valuation to determine the logical fit between the product or service being
sold and the sport or sport competition or recreation or leisure pursuit
Sportive thoroughly understands the aspects of sport required to make an intelligent decision in "buying into" a sport. We understand the demographics, psychographics of fans and sport consumers, the history and philosophy of sport, as well as the socio-economic indicators that influence your company's marketing decisions.

"Sportive is not shy about laying the cards on the table and telling it like it is."

Sponsorship package production, structuring of agreements and execution
The purchase of various sponsorship rights (broadcast, logo, signage, etc.) is a process in which Sportive assists its clients every step of the way. Sportive builds sponsorship packages keeping in mind the execution of this package may take on a variety of forms: retail promotions, media traffic, on-site event promotion, Internet sales, product roll-out and introduction, and rights acquisition/licensing.

Sponsorship is a promotional tool that can be leveraged in a many ways. Sportive recommends and implements productive tools designed to leverage the sponsorship to the fullest.

Sport property representation and endorsement
Endorsements can take on several different appearances in the marketplace. Sportive offers clients a look at these types of endorsements and when determining the right endorsement "fit," will tie a comprehensive marketing campaign to the endorsement.

There are underlying factors operating in the marketplace that create and suppress endorsements. Sportive assists its clients in establishing these factors, including the exposure of the sport to the client's consumers, the established presence of the athlete or sport property in the marketplace, and the feasibility of a tie-in to the client's product or service.

Financial (ROI) projections, quantification and qualification, and economic impact valuations
Pre and post event evaluation is significant if a company ever wants to use sports as the focus of a marketing strategy. Sportive provides a myriad of analyses to evaluate the financial implications of the sports buy.

Quantification and qualification of the results of using sport as a viable marketing tool creates a challenge. The process for evaluation is constantly evolving in the marketplace. Sportive is dedicated to using the latest tools to create reports, which address key issues of financial projections; ROI and the consumer thought process.

Media relations and media buying
Media relations are not just about television and radio rights that maximize event revenue. Companies advertising via the broadcast networks on a sport show know that sports works. Advertising on select sport shows makes sense for many companies.

Sportive assists its clients in determining if sports media buys make sense.

Sportive also provides clients with media relations work prior to, during and after the sport event.

Sport and event coordination and activation
From concept to delivery, Sportive assists clients in the event management process and includes event marketing to tie together the various elements of the event (broadcast rights, signage, retail merchandising rights, etc.) so that the client goes forward with an integrated approach to the marketing strategy supporting the sport event.

Sportive helps to create the excitement of the sport by bringing players to the table that adds value to the event. Sponsors, media ties, sales promotions all tie together to give the consumer a perception of quality, a perception of value and a perception of being a part of a premium sports experience.

Sportive pays close attention to details in developing an event work plan that is seamless.