WHO IS SPORTIVE?
Sportive Marketing is a marketing management firm headquartered in Jacksonville Florida, USA. The firm has been in existence since 1999, when its founder and president, Margy Lang, began to utilize sport as a tactic in the marketing management process and strategy.

Sportive is dedicated to achieving winning strategies in the marketplace for clients who want to use sport to market their services and products as well as clients in the sports arena who need marketing and promotional initiatives to position or re-position their sport product. Sport marketing is driven by the bottom line and should affect your company's ROI.

Sportive serves a variety of clients by providing marketing and promotional strategy design, development and implementation. Sportive believes sport is all about results and that sport marketing programs should be tested, refined and measured just like any other investment or marketing strategy.

WHAT SPORTIVE BELIEVES
Sportive is a sport marketing management firm that adheres to a set of working guidelines designed to give clients a simple yet fresh approach to sport as a viable marketing tool.

1. "If you know the rules well enough to play, you should be winning in the marketplace."

2. We keep our fingers on the pulse of the sport business world.

3. We are passionate about the business of sport.

4. We believe the world is the marketplace.

5. For us, sport marketing is a way of life, a way of thinking, a way to address challenges.

6. Sport is entertainment.

7. Sport still "cuts through the clutter" of traditional advertising placement.

8. We pave creative paths to connect our clients with their consumer.

9. We share beneficial marketplace information with clients, we don't hide knowledge.

10. We adhere to the process of marketing management and avoid shortcuts.

11. We are bottom line driven because we understand financial positions and their relevance to marketing decisions.

12. We are value-added conscious.

13. We treat every client as if they are the only client; we listen attentively when they speak to us and to their customers.

14. We pay attention to details that influence the client's customers.

15. More time spent on leisure/recreation/sport consumption is a good use of time.

16. We work hard for our clients. We play hard with our clients.

WHAT IS SPORT MARKETING MANAGEMENT?
A sport marketing firm, such as Sportive Marketing devises strategies from well-designed marketing tactics. These tactics, when combined into an integrated marketing strategy, result in driving sales, revenues and profits, and brand and product loyalty.

Sport marketing is a science that requires highly coordinated and managed processes to achieve measurable and quantifiable results. Sportive likes to see its clients happy, and clients are happiest when sales outmaneuver the competition, profits soar and revenues are positive!

Sportive uses sport, sports events, recreation and leisure activities as the focus of the marketing strategy. Similar to traditional marketing tactics, such as couponing or newspaper advertising, sport is a dynamic and popular, yet underutilized marketing tactic. While couponing and sport marketing may produce similar end results, they are in fact very different animals and require different tactical applications in the marketplace.

Sport marketing agencies are just beginning to make their mark as the essential provider of the integrated marketing strategy to companies and organizations. Sport marketing is a relatively new component of the total marketing mix. At Sportive, we challenge our clients to let us show them how to drive product and sale through sport.

THE BASICS OF SPORT
Even if you and your company do not have a full understanding of all aspects of sport that are inherent in the marketing management process, that's o.k. Just remember sport mirrors personal and business life.

It is the expertise of Sportive Marketing that gives you and your company the insight to effectively use sport as a marketing tactic in your strategy to drive sales, escalate profits and increase revenues.

And, always remember sport produces a winner and a loser, so there are lots of emotions tied to sport. Which is why Sportive believes your company can successfully separate itself from the pack by using a sport or sport figure that consumers identify with.

Margy Lang, President of Sportive' Read Margy's Bio by Clicking Here